By Treasure & Tradition Since 1840
The house of Kashmiri shawls, carpets, couture, and collectible craft.
Buy Direct From The Manufacturer · 120+ Shawls, Carpets & Couture Artisans
Kashmir · Delhi · UAE · Manufacturers & Exporters
Who We Are
We are not resellers of a story. We are the original house behind it, carrying forward a manufacturing legacy rooted in Kashmir and refined through six generations.
Founded in 1840 by Khoje Mohideen Gundroo, the Gundroo name was built in Kashmir through exceptional shawls and carpets that earned trust far beyond the valley.
Over time, the house expanded from master craftsmanship into international trade, supplying collectors, merchants, and private clients who valued originality, purity, and enduring handwork.
Today, GUNDROO continues that legacy through Treasure & Tradition, bringing together 120+ artisans across shawls, carpets, couture, and decorative craft.
Every piece comes closer to its source here. You buy direct from the manufacturer, from the very ecosystem that designs, develops, and preserves the work.
Legacy Timeline
From the workshop floor in Kashmir to a global clientele, the journey of GUNDROO is one of continuity, craft, and direct lineage.
Gundroo Carpets & Shawls begins with Khoje Mohideen Gundroo and a reputation for rare hand craftsmanship.
The house grows its presence through Calcutta, connecting Kashmiri artistry with major trade routes and elite clientele.
Shawls and carpets from the house travel outward to collectors and noble households in Europe.
The legacy extends from production and export into a more direct retail expression of the brand.
A refined continuation of the same house, where clients can buy direct from the manufacturer with heritage still at the center.
Our Collections
Each category is a world unto itself — preserved, curated, and presented only to those who truly appreciate artistry.
The house workshop reserved for courts, crowns, and connoisseurs.
We offer bespoke Pashmina shawls crafted solely on order, tailored to your preferred design, color palette, and aesthetic vision.
"We would be honored to create a signature shawl that beautifully embodies your personal style."
Our Promise
Genuine Kashmiri artistry in every thread, knot, and stroke — sourced and verified at origin.
Pure, ethically sourced materials. No compromises on provenance or quality, ever.
Every piece shaped by master artisans whose expertise has been passed down across generations.
Uncompromised quality backed by 185 years of reputation and a name trusted worldwide.
Long-term trust built on transparency. What you see is what you receive — always.
Designs that honor Kashmir's timeless spirit while speaking to a discerning modern sensibility.
Private Collections
In order to protect the originality, heritage, and authenticity of our creations, we do not publish photographs of our collections online.
Each design and pattern is an exclusive work of art — conceived, crafted, and produced solely by our master artisans, making every piece truly one of a kind.
To preserve this uniqueness and prevent imitation or reproduction, our complete collection is presented only through private viewing.
You may experience our creations:
Find Us
The birthplace of our legacy.
Where each piece begins its journey.
Our curated retail showroom.
Private viewings by appointment.
Serving discerning collectors
across the Gulf and beyond.
To schedule a private viewing or bespoke consultation:
Request Private Appointment